Marketers usually think of anti-spam tactics as 'how to prevent' readers from perceiving their e-communications as spam. There is another, more sinister, consequence that may affect you. Spam is not just an inconvenience. For legitimate businesses, it steals productivity, erode your brand, and rob you of revenue.

While we all admit that unsolicited commercial email is a real pain, I sometimes wonder if the anti-spam zealots are going too far. Last week I was in Costa Rica, and the only practical way to communicate home was by email. I maintain an AOL account just for that purpose when traveling, and was amazed to find out when I got home, that I only received about half of the email which was sent - some of which was important.

Am I Just Being Paranoid Or Are The Robots Out To Get Me?
It all started in the early part of the twenty-first century.

We receive so much information on the Internet, especially via email, that many times we have difficulty separating the good "stuff" from the junk. Most of us put unsolicited email (spam) in the junk category. By the time we weed through all that "stuff" however, we are approaching information overload, and may give "short shrift" to the really good information we receive.

... and you'd better sit up and take notice! Customers concern over Internet privacy issues is on the rise, and for good reasons.

You just sat at your desk, opened your email account and what do you get? First there is some anonymous donkey from an anonymous and anything but respectable mortgage lender telling you that they can arrange your finance at 3% and all you need to do now that your application is approved is to sign along the dotted line and get in touch with them. This is despite the fact that you have never heard of them or even approached them - ever!.

Spammers get email addresses from web pages using programs called spiders which tour the internet capturing letter strings with the "@" character in it.
Signing up for extra information at some sites and giving your email address can also get you a flood of unwanted mail, but although it feels like spam, it is, or started as, "Opt-in" email.

2004 was really a year when the whole subject of email and spam has been at the forefront of the minds of internet marketers.

It's no secret that the US economy has slowed down, and many jobs have been outsourced overseas. Thousands of companies are still and are being forced to cut costs, decrease benefits, and even lay off employees. Many of those who lost their jobs, wil l try their hand at doing business on the Internet.