With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships with their clients.
RSS complements, not replaces the email newsletter. Some readers refuse to read email newsletters and only view content in RSS feed readers. So cover your bases by offering both options.

Using newsletters for business development improves your sales and marketing efficiency because they:

If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today.
"But the free mailing service I use already archives them." you say.
That's great! That means the search engines will find that many more links to your site online. But it is worth the effort to put them on your website also. You can do it simply and quickly.

"The money's in your list" - how many times have you heard this statement? Plenty I'll bet... Ever wondered why it's been repeated so often it's like a mantra?
Simple, it's the truth. Anybody who owns a list containing the contact details of people interested in their products or services, has a high degree of control over sales.

If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. It's time to leave your low sign-up rates behind by following these two easy steps.

A common question asked when you first set out to write an email newsletter is whether it should be a plain text email or HTML (web page style). This is an important consideration since your choice impacts on how many people read your newsletter and how they respond to it. Let's look at the obvious pros and cons of each format.
HTML Emails
THE GOOD

If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates.

Would you like an Internet Marketing tool that can put your efforts on autopilot?
In a recent interview for the List Crusade program, Matt Bacak revealed what he called the "foundation" for automatically building a successful and profitable ezine.
(Note: To access Matt Bacak's complete audio interview for fre^e, see end of article)

The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable. The little guy hiding behind the giant green face is one of us, a person.