E-mail, a wonderful communication tool is also the greatest challenge to manage. Hundreds of mails pouring in from friends, forums, business associates, customers and subscribed newsletters and spam mail with enticing subject headers. Just imagine reading even 50 mails a day. It would take two and half hours even if you just spend 3 minutes on an average per mail. Replying to five to six important mails a day would take another hour at 10 minutes a mail.

If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn't live up to expectations. The plan does not have to be as long as War And Peace, but it must include a few key elements so that you can develop a focused, targeted, measurable program that gets results. At a minimum, here are the elements that Hoover ink recommends:

This little parody, and the comments that follow, were written nearly six years ago. In my opinion, they're even more appropriate now than they were then. Let me know what you think. You are sitting in your house one sweltering summer morning and chatting to a friend on the telephone. Because it's so stuffy inside, you've left the front door slightly ajar. You're engrossed in your conversation and almost oblivious to what's happening around you.

If YOU Answered YES, Then Start An Online Newsletter?It's Easy, Here's How! I've always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.

Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business. Here are a couple of ways that email can hurt your business

Perhaps the most critical step in guaranteeing the successof your e-mail promotions is to send your messages to atargeted list of opt-in subscribers who have specificallyrequested to receive information on a particular topic fromyou. That's your "in-house" email list. Sooner or later, you'll face the same challenge: how tobuild a list of qualified, targeted prospects from scratch.

Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.

Answering emails can take up a significant portion of the time you have to do business. Many times the same set of questions are being asked over and over again. Haven't you ever wished that you could have a simple and easy way to respond to your customers automatically? Email autoresponders are the answer!

What does the flu have to do with building your list? Well a lot! A flu, just like any other virus is able to spread itself to anyone it comes in contact with. And when we are building are email lists, we want this same type of viral effect to take place. This viral effect is known as viral marketing.