Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.
Write a short sales letter for each book.

There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations.
What's not gratifying about the pursuit, however, is the ever-rising cost of books both paperback and hardcover. With prices for some novels topping $30 USD, it's hard for an avid reader to keep up a respectable collection.

Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.
Don't let your business die young by following the herd. Instead, think of the natural ways you like to market.
Here are some Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for.

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine.
If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales.

Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach.
Follow these ten steps to write an article top Web sites and ezines will clamor for with a link back to where your book is sold.

Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book.
Sharing your book works great in person before other people, one-on-one, or Online.
Five Steps to Sharing your Book
1. Know your preferred audience first.

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.
Write a short sales letter for each book.

You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. You're clicking onto your book's page when...Oh no! They hated your book! This bad review is going to turn away customers from buying your book. Wait! This isn't the end of the world. Here's 3 tips to deal when you get a bad review.
1. You can't please everyone!