• Use text links, avoid image links.
• Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.
• Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed.
• In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.: < a href =" link-exchange.html " title =" Link Exchange Tips, No Tricks ">Link Exchange< /a >
• Avoid repetition of keywords, repetition will lead to low rankings.
• Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links)
• Never, exchange links with unrelated websites/pages.
• Always ensure that the website that you are exchanging links with, is well optimized and has a good content.
• Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time.
• Give your link exchange works few hours every day, to ensure that you get limited but quality links.
• Mainly for new websites, avoid exchanging bundles of links in quick sessions.
• Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often.
• Always make a 'resources' (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory)
• Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page.
• Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not.
• Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page.
• Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites.
• Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page.
• Exchanging links with your competitor's back linking website/pages are also the quality links that a website can get.
• Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website.
• Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange.
• Exchanging links with old website is excellent.
• Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites.
• While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page.
• Personal verification of the linking partner's website is recommended.
• Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner's website and off course of your own before getting link exchanged.

A link back to the author's article page Link Exchange Tips, No Tricks is compulsory, in case of publication of this article in featured article websites or others. Example of author's search engine optimization and link building work can be found at The Indian Handicrafts.

RELATED ARTICLES Part I : Getting Free Hits Using These Simple Tips & Tricks Search Engine OptimizationSearch engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. Increase Web Site Sales with a SEO Proposal - Part 2 Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. "Google Friendly" Solutions to Graphic-Intense Sites We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. Google Sitemaps: 7 Benefits You Cant Ignore Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about. The Other Side of the Search Gods Abracadabra! Thousands of servers .. Help Your Visitors Zero in with Site-Flavored Google search As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site. Promoting Home Business: Tips to Increase Web Site Sales You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing. Building Link Popularity with Topical Articles One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you. Ten Steps To A Well Optimized Website - Step Seven - Website Submissions Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. Five Simple Steps to Getting Links to Your Site Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. SEO and the Outsourcing of Inbound Link Building Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Microsofts New Search Engine I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. Google PageRank Explained 1. What is PageRank?Here is what Google says:" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Have You Been Dropped By Yahoo? Yahoo has fairly recently updated its guidelines. You can read the full list at:http://help. Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. Web Site Copy is about More Than Keywords Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.You look for some good keywords and come up with 'Vancouver Island waterfront property'. Do-It-Yourself Keyword Optimization The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. Why Search Engine Marketing Has A Passion for Web Site Usability Watching a recent football game, I imagined two very different teams: one called �??The Horders�?? and the other, �??The Hunters�??. In the game, it takes planning and skill to carry a football a few yards. Six Reasons Why Your Alexa Rating Is Still Important 1. Additional Exposure For Your Site. HTML Title Tags Dictate Your Rankings There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.