Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.

Our print and eBooks may go unread because we don't get the word out. Our products and services don't sell because we don't include enough benefits to give our buyers a reason to buy. Maybe that's because we imagine the used car salesman or the vacuum sales person. They annoyed us because they didn't listen, they pushed, and we felt attacked. We defended our position, and that's what we think others do when we share our books or eBooks.

When you think of selling, think of sharing the love that went into your book, product, or service and the unique, important benefits it delivers.� Think, "Now that I've planted this garden, I want to reap its harvest. If I don't share the word with others, my garden will die from lack of attention."

If you are like me, you will want to put both your attention and intention on your book, product, or service. Yes, use powerful words to describe your products. Follow my lead and let your audience know about your top product or service through an ezine, press release, writing and submitting free articles Online, sending email follow ups, giving freebies to attract folks to your site, or learning how to sell without a Web Site.

Book Example:

To raise your book "Selling" awareness, check out the acronym below:

S - Sharing my book; educating and entertaining people with my unique information

E - Expecting positive outcomes; knowing my book's value, living it, and offering it with my short blurb--the "30-60 Second Tell and Sell"

L - Listening to other professionals who have shared their books and created ongoing lifelong income, raised their credibility as a speaker, coach, or other professional, as well as living a grand adventure.

L - Listening to what my reader's problems and needs are, so I can serve them through the essential "7 Hot-Selling Points."

I - Involving people by sending them parts of the book, ask them to vote from 1-10 on each part. They could also add words or phrases that I didn't think of. Always thinking, "does my book suit my audience's needs?"

N - Nurturing business relationships through networking as a savvy friend who follows up regularly.

G - Gaining enthusiasm from all the people who already love my book--enough to give me quality, specific testimonials.

Share your good feelings and good words about your eBook, products, or services with others. Show them how you can help them. It's OK to sell because your book or anything else because you offer value to help others.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

RELATED ARTICLES How to Build A Steady Stream of Customers--Step One The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. Reviving Dead Clients Most consultants I've talked to don't spend any time trying to recover inactive clients and it's a big mistake. We tend to magnify the problem we had or just want to move on, but sometimes a simple apology and offering to make things right will bring you back a client worth thousands of dollars in billing. How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED There are several ways to get your information into the decision maker's hands.Use "The Stealth Mail Method". The Best Day In The Week The best day of the week is TODAY, of course.� Yesterday's are lost forever, and we know only too well that tomorrow isn't promised to anyone. What Successful Sellers Know - Others Dont ... The Subtle Art of Closing Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, "at the End". To be fair, they are not totally incorrect but they are, nevertheless, more wrong than right proving in principle and in practice, Perado's Law: Twenty percent of the sales force make eighty percent of the sales and profitability. Revenue Growth Through Alliances Any company in today's global economy must eventually face the issue that if it is not growing, it will be expiring. For most companies, mergers and acquisitions are too risky to be a revenue growth option. Sell YOU With Your Small Talk (Yes You Can) Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale?Your 'small talk' is crucial.Everyday conversation can make or break you in personal relationships and in the business world. Value Based Pricing, Not Price Cutting Special Requirements for Reprint: we ask only that you include Paul's name and resource box, and keep all hyperlinks as live links.Complete Article with Resource Box at end:Value Based Pricing, Not Price CuttingThe oldest tactic in the world to get a sale moving is to cut the price. Before You Sell Do The Math This is an important and potentially profitable piece of advice. It goes like this - before you ever attempt to sell any products and services - do the math. How to Make Sure You Sell More! Make sure you target women. It's true for almost anything you are selling. Solution-Sell is a Myth! Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book "Up Your Income! Solution Selling for Profitability" to cast aspersions on the merits of this approach. Are You a Winner or Whiner? I've found that winners say "I choose to." Whiners, on the other hand, say "I have to. Lock, Stock, and Barrel! The other night I was watching a classic western from 1969, Sergio Leone's "Once Upon A Time In The West". There's a scene in this movie where an auction is being held for the widow Jill's land holdings. Give Up the Need to Sell Most business people will tell you that selling is not their favorite activity. Let's explore a way to look at the process of sales a bit more favorably. Use Pain To Get Commitments Whenever I speak with new salesreps and entrepreneurs, I hear a similar frustration: "I call a lot of prospects each week, most of which are really hard to get a hold of. When I do get someone on the line, I am thrilled just to talk to them. Schedule Telemarketing Time For More Success Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.Believe me, nobody likes telephone cold calling. Challenge Yourself!!! Evaluate Your Selling Skills! This evaluation is not for the "weak-kneed". Real questions to determine Real skills for Real world sales. Consumer Effort And The Purchase Decision It is a basic tenet of behavioral psychology that people engage in behavior that takes the least effort and provide the highest payoff. If someone see's a product as being very valuable but the effort to purchase that product is large it will decrease the value of the product and they will probably not engage in the behavior required to acquire the product. The Allure of Antique Store Fixtures They say if you wait long enough, a style you liked in almost any genre will come back. This is as true for retail store fixtures as it is for clothing or styles of music. Selling Commodities "How do you create a perceived value to differentiate yourself from the competition, when you are both selling a commodity?" That's a question I'm often asked in my seminars. It uncovers a problem that is spreading to almost every industry.