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7 Lean Marketing Laws For The Inspired Entrepreneur

  • Entrepreneurialism



The following laws will provide guidance on how to act,

think and work in a lean way. You can apply these laws to

all areas of your life, work and business to get bigger

results from the time you invest.

1. Multiple Rewards

Aim to be rewarded multiple times for a single effort. Money

can be recovered but time cannot. Time gets spent. You can't

put it in a bank and you can't earn more of it. Wherever

possible, you should look for ways to get paid/rewarded

multiple times for each hour you invest. You will never

be truly independent if your income comes from your own

time and labour so package your knowledge as a product.

Once you have aproduct you can sell your packaged

time again and again.

2. Mistakes Are Gifts

Mistakes are nothing more than "Learning Opportunities".

The best way to learn more and grow more is to make more

mistakes. Mistakes are unavoidable when you're learning so

adopt a ready, fire, aim approach to decisions and learn as

you take action. If it doesn't work you can easily make

another

decision to put things right again.

3. Know When To Stop

Be prepared to stop what you're doing. Take stock and try

something different. Don't let pride, fear of ridicule or

ego get in the way of good judgement. When a mission is

over, learn from it and move on.

4. Use Your Levers

Do the little things that make the biggest difference.

Aim for maximum impact with minimum effort. Focus will help

but there are other forms of leverage too. Here are just

two.

OPT - Other People's Time. Don't be afraid to ask for help.

You don't have to do it all yourself. Use your network. Ask

and you shall receive. Give and you shall get.

Recycle - Learn to recognise value in everything you do.

Turn your ezine into a book and sell it. Write your words

of wisdom down and share them.

5. Don't Be Busy - Be Effective

Don't waste your hours simply being "busy". Being busy does

not cause you to be wealthy. So don't be busy - be

effective.

Remember the 80:20 rule. Typically 20 per cent of the things

you do will be responsible for 80 per cent of the results

you get. So focus on the 20 per cent that gets the result.



6. Always Look For The Easy Route

If there's an easy way to do something and a hard way - take

the easy way first. I call this "inspired laziness"

7. Measure Progress By What You Reap

The only truth is the result. Doing lots of things is not

the same as achieving lots of things. Measure progress by

your outcomes not your inputs.

4 Out Of 5 Small Businesses Go Bust

Inside 5 Years! Finally - A Guaranteed

Way To Make Sure You're Not One Of Them...

http://www.leanmarketing.co.uk/toolbooks


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