Lauren Rosenstadt was a single mom working at a herb

company in Bethesda, Maryland. A herb (pronounced "erb") is

a plant that has medicinal, savory, or aromic qualities. One

day while at lunch with a friend whose daughter suffered

from insomnia, Lauren thought, "If I could fill a pillow

with herbs, that would be soothing and help my friend's

daughter sleep."

A few days later, Sydney Greensheep, a pillow shaped like

a sheep and filled with dried herbs, was completed. Lauren

gave Sydney to her friend to try with her daughter. The

next morning her friend reported, "It's unbelievable, she

slept like a baby!"

Insomnia is epidemic in our fast-pased American lifestyle.

40-50% of Americans complain of occasional bouts with

insomnia. 10-15 percent of the US population suffers from

chronic insomnia. Every year, as many as 10 million

Americans seek a physician's help for sleep disorders. As

many as 10,000 automobile accident deaths each year are the

result of someone falling asleep at the wheel.

Lauren showed Sydney to her boss, who was impressed enough

to provide her with space in the company's booth at a trade

show. Many trade show visitors liked the herb stuffed

pillow idea, and by the end of the show, Lauren had orders

for over 100 pillows.

Lauren hired a seamstress to sew the sheep-shaped pillows.

Then, she stuffed them herself. The trade show buyers put

the pillows on display in their shops, and within days they

all sold for between $18.00 and $22.00 each.

Encouraged by these results, Lauren sent samples to

department stores and specialty shops. Orders started

rolling in. To sew the pillows, she enlisted small home

business sewers. It was hard work to deliver bolts of

fabric and 40 pound bags of filling to their homes. Within

the first year, she grossed over half a million dollars.

Now, Lauren's Herbal Animals can be found in over 750 body

care, gift and natural living shops worldwide. Lauren's

company employs 13 people and has revenue of over a million

dollars a year.

It's interesting to note that Lauren Rosenstadt didn't

start out as a hobby seamstress or craft person. She was a

person who used her insight to help a friend confort her

daughter. After recognizing an opportunity, Lauren didn't

let up. She did the thinking and the work necessary to

achieve success.

Visit Lauren's website www.herbal-animals.com

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